Elliott Stares was born and raised in England and has more than 24 years of international experience as a career PR and marketing communications specialist.
He trained in London at several leading global agencies, including Hill & Knowlton, while working on Pan European blue chip accounts for more than a decade. Notable achievements include managing successful campaigns for the Athens Olympic Bid, Beijing Olympic Bid, launch of the Gillette MACH3 razor (world land speed record sponsorship) and adidas (David Beckham boot endorsement) to name a few.
Upon forming ESPR in 2001, the launch of CareerSports Soccer Academy in Miami with leading coaches from England’s Football Association, brought the business to South Florida. In addition to national exposure in the travel and hospitality sector for South Beach Group Hotels, The Catalina Hotel and Riviera Hotel, crossover lifestyle campaigns were won and developed for a number of iconic leaders in the sports world, including Sony Ericsson (tennis), FIFA (beach soccer) adidas (NEO street wear with Selena Gomez) and the NFL, among others. The Miami Dolphins chose ESPR as the agency of record for the original rebranding of Dolphin Stadium and for the celebrity campaign of limited owner partnerships with Gloria and Emilio Estefan, Marc Anthony/Jennifer Lopez and the Williams sisters. This led towards Elliott becoming a sought after leader in the sports and entertainment arena – helping catapult traditional brands in to more untraditional vertical markets.
From his original campaigns within the music business, representing the likes of DanceStar USA – The American Dance Music Awards and Soulfrito The Urban Latin Music Festival, to now establishing himself as a U.S point of entry for ‘The Best of British’ business in Miami, Elliott has created formidable relationships within the sphere of Hispanic media both in North America and South America, meeting the growing need that brands have to continuously engage this powerful consumer base.
Acting as the U.S media relations representative for Rolex, and its ambassadors for golf and equestrianism, is one example of how Elliott has positioned himself as a pioneer in brand building public relations within the prism of luxury lifestyle and world class business.
Local, national and international PR for the award-winning private island resort of COMO Parrot Cay in the Caribbean’s Turks and Caicos Islands, as well as for COMO Metropolitan Miami Beach – the inaugural hotel property in the U.S by COMO Hotels and Resorts – has put an emphasis on Elliott’s intercontinental work at the forefront of today’s luxury hospitality, travel and contemporary wellness industry.