Brand Ambassador and Sponsorship Exploitation

Strategically partnering with a complementary high profile organization or brand ambassador for a campaign, is an increasingly common tactic for rapidly garnering ongoing media attention and immediate consumer interest.

ESPR has more than 25 years of experience working with corporate partners, celebrities and strategic brand ambassadors both in Europe and the United States. Numerous alliances have been leveraged for clients including adidas and the Beijing Olympic Bid, through to the Sony Open tennis championships, the Miami Dolphins and Rolex – all receiving national and international media coverage as a result. ESPR is able to manage the relationship to ensure accurate messaging and exposure is generated for the client through the traditional media and social media.

Sponsorship exploitation and activation is also a key skill set that forms part of the marketing communications mix. Whether it’s a client’s event that is sponsored by a blue-chip corporation, or a client becoming a brand partner for audience engagement, ESPR is able to ensure the relationship is maximized through targeted media relations that carry the most essential key messages.