ESPR is able to provide in-depth consultancy and direction that builds a foundation of self-awareness and knowledge upon which a brand can be formed or strengthened towards an established position of leadership in the marketplace.
It takes experience and vision to “package” a brand or business concept, and extract the unique selling points that will make its story appealing for the media and target audience.
ESPR is able to deliver an immaculately crafted package to the media, through a series of brand storylines, with maximum impact. A combination of carefully calculated timing, relevant appeal to the current news environment and by knowing which editors and journalists will value the story most, is key to success.
The campaign is developed while guiding the client and support team through a carefully road-mapped public relations plan towards widespread notoriety and complete brand recognition that positions the business as an authority in the industry.